J.Cole made the announcement during the first night of the Day N Vegas festival in Las Vegas on Friday.
The upcoming album was announced via a parody presidential campaign video which began with footage of police, protesters, and lawmakers, before transitioning to clips and photos of Cole overlaid with a waving American flag.
“A man whose humility knows no bounds,” the narrator says over clips of the rapper and corresponding visuals.
“A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate that can heal the inter-generational war.”
The video ends with:
“There’s only one answer, one true unifier to our country. Make your votes heard and vote for The Fall Off in 2020.”
J. Cole’s next album “The Fall Off” will be dropping in 2020 ⚡️⚡️⚡️pic.twitter.com/kpjW5Xopo1
— Team DREAMVILLE (@TeamDreamville) November 2, 2019