J.Cole made the announcement during the first night of the Day N Vegas festival in Las Vegas on Friday.
The upcoming album was announced via a parody presidential campaign video which began with footage of police, protesters, and lawmakers, before transitioning to clips and photos of Cole overlaid with a waving American flag.
“A man whose humility knows no bounds,” the narrator says over clips of the rapper and corresponding visuals.
“A man whose pen is so potent, each word of his verses reportedly cost $2,000. We need someone with big ideas and bold solutions. An expert in diplomacy. A candidate that can heal the inter-generational war.”
The video ends with:
“There’s only one answer, one true unifier to our country. Make your votes heard and vote for The Fall Off in 2020.”
Over the weekend, J. Cole told fans that he would be dropping the video for his latest single “Middle Child” today. Right on time, the Dreamville artist has released the clip and as you may have expected, it’s pretty damn good.
Cole has been one of the most consistent artists in the game for the last little while, rising to the top of the industry and striving on everything he touches. After K.O.D. released, the North Carolina spitter started a string of phenomenal features, outshining the artists he was helping out on their own songs. That hasn’t stopped with Cole still showing up on his peers’ albums. However, he’s still dropping music of his own, coming through with “Middle Child” and dropping the new Mez-directed video today.
J. Cole took control of 2018 with a classic album, KOD, and a slew of immaculate features. It looks like 2019 will also be the year of Cole and his Dreamville cohorts. Jermaine and Dreamville as a collective made their way to the studio along with storied producers and adept lyricists just a few weeks ago to create Revenge Of The Dreamers III. Now, Cole has touched down with his first single of the year, which may have been recorded during the Revenge sessions. Entitled “Middle Child,” Cole has been teasing the new single online all week.
Produced by T-Minus, “Middle Child” is a mood. Regal horns open the track to signal the arrival of King Cole. Jermaine employs a steady flow that exists within the pocket of the track. He references Drake, calling himself and Drizzy legends that fans once wished were beefing. He also name drops Kodak Black, JAY-Z, and 21 Savage. It is unsure if “Middle Child” will end up on Revenge Of The Dreamers, or Cole’s other project The Fall Off.
Quotable Lyrics Just put the Rollie right back on my wrist This watch came from Drizzy, he gave me a gift Back when the rap game was praying I’d diss They act like two legends cannot coexist But I’d never beef with a nigga for nothing If I smoke a rapper it’s gone be legit
J.I.D teased a new collaboration with J. Cole last week, and the epic team-up has touched down as promised. “Off Deez” kicks off with DJ Drama dropping off his infamous tag, giving fans a glimpse at what his role will be like on DiCaprio 2. J.I.D stated that he contacted Drama to weave a bit of mixtape aesthetic into the project. Cole delivers a lengthened verse on the ChaseTheMoney produced banger, and J.I.D. performs a lyric-heavy chorus, making the mixtape influence even more pronounced.
“Off Deez” is bass heavy, knocking the listener around as J.I.D enters with a dizzying flow.
Quotable Lyrics Looking out the window like Malcolm X with the rifle Climb the steps up the Eiffel Barely broke a bead of sweat, woah Many hope to be the best, oh Can not fuck with me J.I.D the closest thing to me C’est la vie, my vocal range pudding Blood stains on Notre Dame hoodies